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Common Problems When Creating Questions

Most question problems come from a small set of repeat mistakes: answer options that echo the question, matching pairs with identical values, and numbers or letters typed into answer options. This article lists each problem, why it matters, and how to fix it, with a checklist to run before publishing.

It applies to every question type used in Develop, Assess and Survey: Single Answer, All Which Apply, Multiple Answers, Ordered, Match, Image Map and Free Text. Because every type is scored all-or-nothing, one flawed option or pair can mark a knowledgeable User wrong, skew their Knowledge Rank and undermine trust in the results.

Answer option problems

Answer options should be short, distinct and free of anything that hints at the answer.

ProblemExampleWhy it mattersFix
Option repeats the questionQ: ‘What is the purpose of a risk register?’ Correct option: ‘The purpose of a risk register is to record risks.’The matching words point straight to the answer, and the option becomes long and awkwardAnswer only: ‘To record and track identified risks’
Numbers or letters typed into options‘1. Report it’, ‘A) Escalate’, ‘Option 3 – Ignore it’The platform randomly lays out the options itself, so typed labels clash with the display and stop making sense if the order changesRemove the prefixes and enter the plain text only
Duplicate or near-duplicate options‘Within 24 hours’ and ‘Within one day’Two options mean the same thing, so one is a free elimination, or both are correctMake every option meaningfully different
Overlapping ranges‘0–5 days’, ‘5–10 days’, ‘10+ days’Day 5 and day 10 sit in two optionsUse clean bands: ‘0–4’, ‘5–9’, ‘10 or more’
Correct option stands outThe right answer is the longest, most detailed or only qualified optionTest-savvy Users pick it without knowing the contentKeep options similar in length, detail and tone
Absolute words in distractors‘Always’, ‘never’, ‘only’ in every wrong answerUsers learn that absolutes are wrong and eliminate themUse absolutes only where the policy really is absolute, and in correct options too
Grammar gives the answer awayQ: ‘An employee should report an...’ with only one option starting with a vowelThe sentence only fits one optionRewrite the stem so every option reads correctly (‘...report which of the following?’)
Trailing full stops and mixed capitalsSome options end in a full stop, some don'tLooks careless and can mark out the correct optionPick one style and apply it to every option

Match and Ordered question problems

Every pair in a Match question must have exactly one correct partner, and every item in an Ordered question must have exactly one correct position.

ProblemExampleWhy it mattersFix
Identical values in column 2‘Fire alarm → Call 999’ and ‘Medical emergency → Call 999’The User can't tell which ‘Call 999’ goes where, so a correct answer can be marked wrongMake each value unique (‘Call 999 and evacuate’, ‘Call 999 and give first aid’) or split into separate questions
Identical or reversed items‘GDPR → GDPR Definition’ and ‘CIA Definition → CIA’, or the term and definition swapped in one pairThe pairs test nothing, or the columns stop being consistentKeep one column for terms and one for definitions throughout
More than one valid matchTwo definitions that both fit ‘Phishing’Several arrangements are defensible but only one scoresTighten the wording so each item fits one partner only
Pair gives itself away‘Data Protection Officer → The officer responsible for data protection’Repeated words solve the pair without knowledgeDescribe the role without reusing its name
Mixed categoriesSome pairs match a term to a definition, others a role to a personUsers can match by category rather than understandingKeep every pair the same kind of relationship
Too many pairsEight or more pairs on a mobile screenHard to read and drag on a phone, and one slip fails the whole questionKeep to around four to six pairs
Ordered steps with no fixed orderSteps that can happen in any sequence, or two steps that happen togetherOnly one order is accepted, so a valid alternative failsOnly use Ordered where the sequence is set by policy or process

 

Question wording problems

The question itself should ask one clear thing that a User could answer before seeing the options.

ProblemExampleWhy it mattersFix
Negative wording‘Which of these is not a reason not to share your password?’Double negatives trip up people who know the answerAsk positively; if a negative is unavoidable, use one and put it in capitals (‘Which is NOT...’)
Two questions in one‘Who approves expenses and how long does it take?’Someone who knows half the answer still failsSplit into two questions
Vague or subjective wording‘What is the best way to handle a complaint?’‘Best’ is opinion unless policy defines itAnchor it: ‘According to the complaints policy, what should you do first?’
Trick questionsCorrect answer depends on a small detail hidden in the wordingTests reading speed, not knowledge, and frustrates UsersTest the knowledge directly
Missing context‘What is the limit?’The User can't tell which limit is meantName it: ‘What is the gift-acceptance limit for a single gift?’
Instruction doesn't match the typeMultiple Answers question says ‘select all that apply’, or the stated number differs from the number of correct optionsThe scoring rule shown to the User contradicts the questionLet the type's built-in instruction do the work, and check the count matches
Internal jargon or acronyms‘What does the RCSA cover?’New starters or other teams fail on vocabulary, not knowledgeSpell out acronyms on first use unless the acronym itself is being tested
Content that will go out of dateNamed individuals, prices, dates or version numbersThe question becomes wrong without anyone noticingAvoid them, or set an expiry so the question is reviewed

Correct answer and distractor problems

Each question needs a correct answer that is clearly right and wrong options that are believable.

ProblemExampleWhy it mattersFix
More than one correct option in Single AnswerTwo options are both true in practiceUsers who pick the other true answer are marked wrongMake the distractor clearly wrong, or change to All Which Apply
Wrong option marked as correctCorrect answer set on the wrong option after editing or copyingEvery right answer scores as wrong and Knowledge Rank drops for everyoneRe-check the correct-answer setting after any edit
Silly or implausible distractors‘Throw the laptop in the river’Users eliminate them instantly, so a four-option question becomes a three-option guessBase distractors on real mistakes or common misconceptions
Too few optionsTwo options on a Single Answer questionA 50% chance of guessing correctlyAim for three to five options
Free Text answer too strictCorrect answer ‘VA102’ with case sensitivity on, or ‘10’ when Users may type ‘ten’ or ‘10 days’Correct knowledge is marked wrong because Free Text needs an exact matchTurn on ignore case, use numbers only, or say the expected format in the question
Image Map target too small or unclearThe correct area is a few pixels, or two similar elements appearUsers know the answer but can't tap it on a phoneUse a large, clearly distinct target area and a clear image
Survey options with a right answerSurvey question written as a knowledge testSurveys have no correct answer, so the data is misleadingMove it to a Develop or Assess topic

Formatting and explanation problems

Small presentation issues make questions look unreliable and can change how they read on mobile.

ProblemExampleFix
Spelling, grammar and mixed spellings‘organisation’ in the question and ‘organization’ in an optionProofread and use consistent spelling throughout
Stray spaces and line breaksExtra spaces or line breaks pasted in from Word or ExcelPaste as plain text, then check the preview
Formatting pasted from other toolsBullets, smart quotes or symbols that render as odd charactersRetype special characters and check the preview
Overly long questions or optionsA paragraph of policy text in the questionKeep the question to one or two sentences; move background to the explanation
Missing or weak explanationNo explanation, or one that only says ‘The answer is B’Explain why the correct answer is right in one or two sentences, so the PQE teaches as well as scores
Explanation refers to option labels‘Option C is correct because...’Refer to the answer by its text, not its position
Inconsistent units and formats‘£1,000’, ‘1000 GBP’ and ‘one thousand pounds’ across optionsUse one format for numbers, currency and dates

Embedded video and pre-learning document problems

Videos and pre-learning documents only help if every User can open them, and the questions test what they actually cover.

ProblemExampleWhy it mattersFix
Question tests content not in the materialThe pre-learning PDF covers the 2025 policy; the question asks about the 2026 changeUsers who did the reading are marked wrongWrite questions from the attached material, and update both together
Answer only in the video, with no textThe key fact is said once in the audio, with no captions or transcriptExcludes Users who are deaf or hard of hearing, and those who can't play sound at workAdd captions or a short transcript, and show key facts on screen
Large or desktop-only documentA 60-page PDF, or a file that only opens in desktop Word or ExcelSlow or unreadable on a phone, so Users skip itLink to the relevant page or section, or summarise it in a short mobile-friendly document
Video or document gives the answer awayThe question appears right after a video that shows the answer on screenTests short-term memory, not understandingAsk the Users to apply the content to a scenario rather than repeat it
Content that goes out of dateA video showing an old version of a system screen or a superseded policyUsers learn the wrong process, and the question may contradict itDate the material, set an expiry on the topic, and replace content when the process changes
External or third-party linkA public YouTube video or supplier websiteAdverts, autoplay suggestions or blocked sites at work, and the owner can remove it at any timeHost the content internally where possible, or check the customer's network allows it
Unclear what to watch or read‘See attached’ with three files and no instructionsUsers don't know which part mattersSay what to look for: ‘Watch the first two minutes on reporting a breach’

Before you publish: checklist

Run through these checks for every question before it goes live.

  • ☐ The question asks one thing, positively, and makes sense before reading the options
  • ☐ No option repeats the wording of the question
  • ☐ No numbers, letters or ‘Option 1’ prefixes typed into options
  • ☐ Every option is distinct, with no duplicates or overlapping ranges
  • ☐ Options are similar in length, style and punctuation
  • ☐ Match questions have unique values in both columns and one valid partner per item
  • ☐ Ordered questions have one fixed, policy-based sequence
  • ☐ The correct answer is set on the right option(s) and the count matches the instruction
  • ☐ Distractors are plausible mistakes, not jokes
  • ☐ Free Text answers allow for case and format where appropriate
  • ☐ The explanation says why the answer is right, without referring to option positions
  • ☐ Spelling, grammar, units and formats are consistent
  • ☐ The question has been previewed on mobile

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